If you use Instagram for anything more than food and selfies then you have probably wished (more than once) that you could place a link in a post or more than one link on your profile, well there is a “free” (or paid) solution from Australian digital and creative agency BLSTR group under the name Linktr.ee
What is Linktr.ee?
It is a really simple solution – Sign up for free Linktr.ee account with your Instagram profile and you’ll receive a single link to put in your Instagram profile. With the forever free account you get; Unlimited links, basic Analytics (number of clicks) and a choice of background themes.
Linktr.ee pricing policy is as simple as the solution itself with only one paid option. Signing up as PRO gets you a rapidly increasing feature set for $6/Month:
- Get help quickly with priority support.
- Capture your visitors email addresses with the email / newsletter signup integration.
- More Linktree themes.
- Remove Linktree branding.
- See a day-by-day breakdown of link traffic.
- Complete customization of your linktree colors, button styles and fonts.
- Highlight your most important links with priority links.
- Change the title of your linktree.
- Time your links to go live in-line with scheduled posts.
- Retarget your Linktree visitors on Facebook and Instagram by adding your Facebook Pixel ID.
- Add a beautiful background image.
- Give access to your team to manage your linktree and links.
- Show traffic as ‘Social’ in Google Analytics.
- Custom UTM Parameters.
Your linktr.ee link is permanent so you can update the links as often as you want through the linktr.ee site.
If Instagram is your marketing tool of choice Linktr.ee, gives you extra options for directing traffic to certain pages in your site, or (other) sites. So, you can direct Instagram followers to your blog, your demo site, other social media accounts, special offers. You could target any page anywhere – like a webinar signup and so on.
However, it is a learning curve for your followers too!
Since I set this up on my Instagram, CTR has not been great and even I keep forgetting the functionality is there, so you will need to encourage people to click on it when you post a relevant post linking to it. Instagram users are just not used to having this feature. Maybe they are not aware or maybe they, like Instagram, are not keen on clicking on a link that will interrupt their endless scrolling of food pics.
At the end of the day – the simplicity of the solution and the opportunities it potentially brings make it a pretty cool add-on, that I really want to work – by that I mean that Instagram users will adapt to interact with it.
A key attraction of Linktr.ee for me is that you can use your posts to direct people via linktr.ee to the pages or posts on your blog that are most relevant at the moment, I just wish it was possible to make a post clickable to take users there.
Are you using Linktr.ee?