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Continue ReadingListicles are actually not as easy to write as you may think. Condensing ideas or facts into a few short sentences and even deciding which are important enough to include can be challenging.
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Keyword research will either confirm what you think you know, or it will shock you about what you don’t know. But what is clear is that if you conduct keyword research it will be very effective in helping you get more targeted traffic, understand what your audience is looking for, and help you create an effective marketing plan.
Continue ReadingReviews & testimonials are traditional forms of social proof. Why are they so valuable? In this post I look at several ways to present social proof.
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